Unlike many other products that are instantly reached for based on brand recognition, most people don’t take enough of an interest in wine to have a particular brand they go back to time after time.

That’s why wine label design is one of the most important marketing tools wine manufacturers have available to them. From the classic, elegant designs to those that bring some humor to a sometimes snooty industry, wine labels are there to catch our attention.

Wine labels convey many things: flavor, variety, even the situation that a particular bottle is suited for. Most importantly they convey a mood designed to grab the target market of the winemaker, whether we’re talking about younger party-goers who like funky labels or wine connoisseurs who prefer a traditional label.

With so many types of wines from so many regions, there’s a huge amount of market competition. Winemakers rely on label and brand design to help them step up their sales more than ever before. Check out some of the best examples in innovative wine label design.

Novak 500 wine label design inspiration

Vintage Wine Label Template design inspiration

Uco Playground wine label design inspiration

Nocturnalis Durinalis wine label design inspiration

Template Vintage Red wine label design inspiration

Oddfello Wine Collection label design inspiration

Picky Magpie Wine Brand label design inspiration

Vintage Wine Branding Template label design inspiration

Vent de Folie wine label design inspiration

Microvinifications Label Design inspiration

Wine Bottle Mockup Template label design inspiration

Eleven Wine Brand wine label design inspiration

19 Crimes Wine Bottle label design inspiration

Wine Bottles Mock-Up Templates label design inspiration

 wine label design inspiration

Orbelia Pet Nat Label Design wine inspiration

Wine Bottles PSD Mockups label design inspiration

Klipsun wine label design inspiration

Downtown Urban Winery Brand wine label design inspiration

Vintage Wine Set Labels Template design inspiration

Bey Merlot wine label design inspiration

Source & Sink wine label design inspiration

Wine Bottles Mockup Templates design inspiration

Pisse de Renard wine label design inspiration

Majestic Loves wine label design inspiration

Champagne Bottles Mockup Templates wine label design inspiration

Saint Clair Family Estate Branding wine label design inspiration

Muran Rose Bottle wine label design inspiration

Gratsi Grandpa's Poker Wine label design inspiration

Wine Bottle Mockup label design inspiration

RedThumb Natural wine label design inspiration

 wine label design inspiration

Zoo Theme wine label design inspiration

Saracina Vineyards Package wine label design inspiration

Boute en Train wine label design inspiration

The Governor wine label design inspiration

Fatal wine label design inspiration

Malabarista Gran Corte wine label design inspiration

Sike Balzs Winery wine label design inspiration

Pandora wine label design inspiration

Beneduce Classic Series wine label design inspiration