Crafting the perfect logo often takes a lot of hard work and time. You have to come up with a design outline, pick the right colors, and find the perfect logo font to match the branding. Don’t worry. We’re here to make that process a bit easier for you.
No need to spend hours surfing the web to find a great font for your logo design, we’ve already picked the best ones for you. Have a look at this handpicked collection of the best logo fonts and choose the one that works best for your project!
Are you in the middle of a logo design project? Don’t forget to check out our in-depth guide on how to design a logo!
4 Tips for Choosing a Logo Font
Choosing a font for a logo design can be tough. These tips will help you make that decision-making process a lot easier.
1. Serif or Sans-Serif?
One of the first decisions you’ll have to make when choosing a font for a logo is deciding whether to use a serif font or a sans-serif font. While there are many other types of fonts used in logo design, it will always come down to serif and sans-serif as they play a key role in defining the brand and the business behind a logo.
The type of font you choose for your logo will determine whether it’s a formal brand or a casual brand. You’ll notice how almost every luxury clothing brand or multinational corporation uses serif fonts in its logo design. While more personal and casual brands use sans-serif fonts.
It’s important that you also follow this trend when choosing a font for your logo to keep the design consistent with your company branding and to make it more appealing to your target audience.
2. Choose a Font Based on Logo Usage
Think about where and how your logo will be used. Are you designing a logo for a mobile app? Then you should pick a font with a crispy design that looks great on all sizes of device screens. Are you designing a logo that gets printed on stationery and posters? Then you need to find a font that can be resized without affecting its clarity.
Imagine using a thick bold font in your logo and having to print it on a letterhead. It won’t look as great or clearly visible when it’s printed on paper. So think carefully about how and where the logo will be used when choosing the font.
3. Use a Font That Match Your Brand’s Identity
The logo is a part of a brand’s identity. It’s what help define the company and make the brand instantly recognizable no matter where you see it. The font you use for the logo should also be part of that personality of the brand.
Take logos like Burger King, Baskin Robbins, and Walt Disney, for example. You can instantly see the user-friendly and fun side of these companies in its font designs. Make sure you take your brand’s personality into account when choosing a font for your brand logo.
4. Find Inspiration in Other Designs
A logo has to look unique and original to make your brand stand out from the crowd. Of course, finding inspiration for a unique design is not as easy as it sounds. Some logo designers like Paul Rand spend months and sometimes years designing a single logo.
Surely you can’t afford to design just one logo per year. So learn to find inspiration from other logo designs and designers. And remember, it’s OK to steal a few ideas from other brand logos and even to use templates as the foundation to create unique logos.
Flix is a bold display font with a stylish rounded character design that gives it a unique identity of its own. It comes in two styles featuring regular and outline typefaces.
The creative and casual design of the letters makes this font a perfect choice for designing logos for many different types of brands from startups to design agencies and much more.
Why This Is A Top Pick
This font is simply perfect for making a logo that stands on its own without needing the help of symbols or emblems. The font will also look great on other types of branding and stationery designs as well.
Randrake is a modern logo font that comes with a stylish script design. This font is ideal for crafting logos for luxury, fashion, and apparel brands. The unique design of the characters will make this font fit in well with both digital and print designs.
Mike Sans is a bold sans-serif font that features a square-shaped character design with slightly curved edges. The font comes in 8 different weights ranging from thin to extra bold and heavy.
If you’re looking for a simple font with an elegant design to craft a logo for a modern agency, startup, or a small business, this font is perfect for you. It includes uppercase and lowercase characters as well as multilingual support.
Southern is a script font with a unique handwritten design. The unique flowing design of the font makes it a great choice for designing signature style logos for fashion and apparel brands.
Moon is a free typeface that comes with a stylishly modern rounded character design. This font is perfect for designing logos for personal and creative brands.
It includes 3 weights ranging from light, regular, and bold. You can use the free version of the font with your personal projects.
Even as a free font this typeface features a creative design that makes it stand out from most other fonts on our list. Being able to choose from 3 separate styles is also a benefit of using this font.
This creative hand-lettering logo font has a very stylish and trendy design quite similar to graffiti fonts. It’s perfect for designing logos for fresh and hipster brands and businesses. The font features 400 glyphs and lots of alternates as well.
Herona is a logo font that comes with retro video game themed design. This makes it a great choice for crafting logos for eSports teams, YouTube channels, and Twitch streamers.
Blackpast is a unique logo font featuring a futuristic design. This font is designed with modern brands and startups in mind. It features a set of letters that has an unusual design. Take a look at the letter P for example.
This creative font is perfect for designing logos for environment and nature-themed brands. It features a stylish letter design with unique glyphs and special characters that allows you to design a stylish and relevant logo for your business or organization.
Benford is a free logo font that comes with classic vintage letter design. This font is ideal for designing logos for beer and drink brands. The font is free to use with your personal projects.
Just as the name suggests, Fresh Guava is a beautiful and creative font you can use to craft logos for fresh and creative brands and businesses. It looks especially more suitable for food and drink logo designs.
Cloudsters is a sans-serif ligature font that’s been specially made for crafting logos. The font includes many unique characters and special ligatures that allows you to design personalized logos for various types of brands.
This font has a very unusual style of letters that will definitely make your logo designs stand out from the crowd. The font is most suitable for luxury brands. But, it will fit in well with creative business logos as well.
Lequire features a modern letter design with a clean and bold look. This font has a special style of letter designs as well. It’s perfect for designing logos for modern and technology brands.
Gamour comes with a very elegant and clean letter design. It’s a great choice for crafting fashion and lifestyle brand logos. The font is free to download and use with personal projects.
Beckman is an elegant and modern sans-serif font you can use to design unique logos for professional and classy brands. The clean and minimal look of the font makes it a great choice for luxury brands as well. The font comes in 6 different styles.
Elodie is an all-caps font featuring an art nouveau design. The font is completely hand-sketched and features a unique design that’ll allow you to design logos that stand out from the crowd. It’s especially suitable for fashion and design brands.
Brightsome is a trendy script font featuring a modern look and feel. This font is perfect for crafting logos for modern startups and brands with vintage-inspired design styles.
Artis is a unique and thick font featuring a set of unusual characters. Which makes this font a great choice for making both titles and logos for creative brands and businesses. The font comes in a web font version as well.
A beautiful free font you can use for free with personal and commercial projects. Gamine includes both uppercase and lowercase letters as well as a set of alternate characters and ligatures.
Boomerang is a modern and creative script font with a handcrafted design. The font features both uppercase and lowercase letters with ligatures and symbols. It’s perfect for making a logo for a modern startup, fashion brand, alcohol brands, and much more.
Coves is an elegant free font you can use to design logos, headlines, titles, and much more. The free version of the font includes 2 weights for personal use.
Mosk is a modern logo font with a clean design. It’s ideal for all kinds of startup and business logo designs. It includes an entire family of fonts for free.
Richardson is a stylish signature brush font featuring an elegant luxury design. This font is most suitable for designing a logo for a luxury brand, jewelry business, or even for using with your business card designs.
Gibsons is a unique font featuring a modern-vintage design. It comes with several different styles including regular, bold, bold-vintage, and more. You can use this font to craft logos for vintage-themed hotels, bars, restaurants, alcohol brands, and more.
Indigo is a modern font featuring a chunky design, which makes it perfect for designing logos for startups, websites, and creative brands. The font is available in 2 versions: Regular and outline.
Aable is a modern serif font that comes with an elegant design. It’s most suitable for making logo designs for luxury and fashion brands. The font includes all characters in both uppercase and lowercase letters.
Barcelony is a signature font you can use to make modern logos for business cards, luxury brands, fashion and apparel brands, and more. The font includes lots of glyphs, ligatures, and comes with a web font version as well.
Milkshake font comes with a stylish modern-vintage design. It’s most suitable for designing logos and labels. The font also includes 8 alternates and glyphs.
This free font is perfect for designing logos for modern technology startups and brands. It’s completely free to use with your personal and commercial projects.
This creative calligraphy font features a unique design that will help give your logo designs an identity of its own. The font can be used to design modern logos for blogs, fashion brands, beauty products, and much more.
The Huntsman is a vintage-themed script font that features a stylish handmade design. The font comes in 4 styles including script rounded and sans regular. The font also includes lots of swashes, alternates, and symbols.
Nixmat is a font that comes with a completely unique design that makes it perfect for creating your entire branding identity. The font can be used to design logos, resumes, business cards, and much more.
Bowlist is a creative and bold font that lets you design modern and playful logotypes. The font can be used to design posters, website headers, and T-shirt designs as well. It comes with 376 glyphs and 161 alternatives characters.
Oxigen is a unique and minimalist logo font that’s most suitable for designing logos for fashion and luxury brands. It features a stylish design that will also help you design a brand identity that stands out from the crowd.
Elianto is another great free font you can download and use with your personal and commercial projects. It includes lots of glyphs and alternate characters as well.
Zefani is a beautiful font designed for crafting logos for luxury and high-end brands. The font is free to use with your personal projects.
Magehand is a modern logotype font that comes with a creative design. It features both uppercase and lowercase letters as well as many different alternate characters, ligatures, and multilingual characters.
Caos logo font not only features a unique monogram design that attracts attention but it also turns your designs into art. The font is perfect for designing a logo for a creative brand or an agency.
Metropolia is a futuristic font that features a creative design. It’s most suitable for designing logos, business cards, and website headers for tech startups and web design agencies.
Duffish is a creative logo font that comes with a bold script design. The font includes a variety of alternate characters with unique layouts to help you design attractive logos, website headers, letterheads, and more.
Lineat font features a design mixed with both modern and futuristic elements. Its’ creatively flowing and line-based design makes the font ideal for designing logos for modern businesses, startups, fashion brands, and even for bloggers.
Radon is a monogram font with a modern design that features a unique look that’s ideal for crafting logos and titles in websites, greeting cards, and print designs. The font also comes in regular, bold, and decorative styles as well.
This stylish and unique font has a beautiful design that’s great for designing a logo for a creative brand, agency, or even a title for a product. It also includes a web font version and an EPS color gradient version.
If you’re working on a logo design for a minimalist brand or a label for a product, Adrift font will come in handy. It comes in 4 different styles: Regular, medium, bold, and roughened. The handcrafted font will surely add more value to your designs.
Modern vintage designs are all the craze these days. This font is crafted to help you build a brand logo to follow that trend. The font comes in 3 styles with smooth edges, round edges, and another with a modern vintage mixed design.
Casses is the perfect font for creating a logo or a product label for a clothing and fashion related brands. The font features an elegantly handcrafted design that will surely attract more attention towards your design.
Break Stones is a brush script font with a unique design. It features a retro style design that’s perfect for creating logos, titles, labels, and greeting card designs. The font also includes over 1200 glyphs as well.
Advio is a creative and a futuristic font that includes a glossy and stylish design, unlike any other font you’ve seen. It’s perfect for any fun and multimedia related logo designs, as well as business and tech-related branding works.
Another beautiful font with a handmade design, Thousand Lake comes with a gorgeous design for crafting logos, headers, wedding invitations, and much more. It comes in both normal and monospaced design styles as well.
This font is ideal for creating logos and titles for feminine relate brands and products. Havania is a script font that’s suitable for many types of brand design works. It also includes a web font version as well.
Emerald is another elegant script font that’s most suitable for fashion and clothing related logo and signage design. It includes two fonts: Emerald and Splatter, which you can combine together to create unique logos of your own.
The perfect font for crafting a logo for a luxury brand or a high-end product. Raph Lanok features a unique design with a luxurious look you can use to craft many types of design work. The font also comes in 3 different font styles.
Take your brand logo back to the Victorian era with this elegant logo font. This unique font features a design inspired by the Queen Victoria’s era from 1837-1901. It’s perfect for designing a logo with a classic and retro look.
Wild Zova is a brush font that comes with 5 different font families, which you can use to design many different types of logos for various brands and businesses. According to the designer, this font design is inspired by a mix of “zombies and vampires hybrid”.
Another playful font for all your kids-related product and branding works. Acids is a carefully crafted font that you can use to design logos, T-Shirts, signs, badges, and much more.
Even though it’s dubbed as a vintage font, Fibre is a font that features a retro-modern design. The rough and textured look of the font makes it the perfect choice for crafting a logo for a creative brand or a product label designs.
At first look, the Atlantis Heart font design will remind you of an opening movie title scene from a Disney movie. Although, this font is capable of designing logos, signage, posters, and much more.
Unearthed from the land of the lost, Atlantis is a unique font that’s perfect for creating logos, movie posters, website headers, and much more. The display font comes in 6 different styles.
A monogram font with a futuristic design. Freeline font can be used to design logos for tech-related brands, movie titles, posters, headers, and more. The font also comes with a web font version for using with your online projects as well.
Airy is another creative font that features a design similar to the Advio font. However, this font features a wavy and a colorful look. It’s great for designing a logo for a creative agency or a startup.
Postmark is a modern vintage font that features a design similar to the old typewriter letters. It comes in 2 styles: Regular and rough. Both fonts include over 110 glyphs as well. It’s ideal for designing logos, posters, flyers, and more.
This font is perfect for all your feminine brand logo designs, product labels, and badge designs. Aurora is a calligraphy style brush font that comes in 3 different styles: Regular, light, and an alternate version.
Inspired by the ancient Aztec symbols and letters, Azteker is a creative sans-serif font that’ll give you plenty of options for crafting a unique logo design. The font also comes with a set of bonus content, including line art elements and a custom framework.
Hemindwar is a hand-lettering font family that comes in 3 different styles: Regular, stencil, and roughened. It features a mixed design of both modern and creative elements. You can use this font to design logos, greeting cards, website headers, titles, and so much more.
Foundry is a unique handmade script font that comes in multiple styles, including bot monospace and normal font styles. It’s perfect for creating fonts for modern brands, fashion-related businesses, coffee shops, and even to craft product labels.