Brands have migrated to a purely digital realm opening up a myriad of possibilities, and yet their content is copy pasted across all devices and formats. Liza Enebeis Creative Director at Studio Dumbar discusess how to challenge these traditional applications and how by putting motion at the heart of a brand’s DNA we allow its messages to evolve seamlessly to future media formats, at Awwwards Conference Amsterdam.

Whatever you’re designing, you cannot just transfer it from one thing to the other it really needs to work within that space

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