These days the web seems to be just about implementing best practices. As a result every website looks the same. Massimo Meijer & Rian Verhagen, Design Director & Director of Interactive at Superhero Cheesecake, talk about alternative approaches, and how to use them to build unforgettable interactive brand experiences, at Awwwards Conference Amsterdam.

WebGL is more powerful than flash ever was and modern smartphones outperform most computers from five years ago the state of Technology is such that we should be able to be more creative than ever

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